Desperate Measures

Falling Through April

Even though they are originally from disparate parts of the country, Charlotte, NC based Alt Rockers Falling Through April have come together to form a cohesive unit in a city that is rich in music history and has a thriving independent rock scene. Falling Through April released first single and video “Desperate Measures” in September of 2017 and have gained significant visibility: Google Play Music’s Modern Rock radio channel and iDobi radio were early supporters and are playing the song. The video premiered @ Alternative Press and debuted @ #13 on the Youtube Alternative Hotlist playlist. The video will is featured on the Footlocker In-Store network in 1,835 stores in 23 countries as well as several other major brand retail outlets (Costco, Universal Studios, Disney, and more). “Desperate Measures” is playing in over 3800 Health Clubs worldwide, and has been added to syndicated shows like MusicMix USA and Sidewalks TV, among others. The band has amassed a significant International touring resume, having opened for Theory of a Deadman, The Pretty Reckless, Pop Evil, Adelitas Way, Flyleaf and more. They have also performed at major festivals including the Vans Warped Tour, SXSW, Florida Music Festival, Dewey Beach Music Conference and Celebrate Fairfax. Their touring has garnered them endorsements from PRS and Reverend Guitars, among others.

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